The student news site of Marquette University

Marquette Wire

The student news site of Marquette University

Marquette Wire

The student news site of Marquette University

Marquette Wire

Action Item hosts its own movie premiere

The day before Labor Day, I went to my first movie premiere.

Looking as Hollywood as I could afford in a long, sherbet-colored prom dress, I, as well as my sister, arrived at the theater 30 minutes before the show started and waited outside with 40 other girls, also dressed up. At six o’clock, we were led inside the Capri Theater in Minneapolis.

Confused? So was I. Never before had I heard of a band hosting its own movie premiere as a fundraiser.

That is, until Action Item.

When the pop band from New Jersey was planning its next album, its five members wanted it to exceed expectations, hoping to create their “smartest album yet.” However, Action Item needed more money to cover the costs. There needed to be some kind of fundraiser, but the musicians wanted something unique. Pianist Mark Shami suggested making a documentary.

“We wanted to make it special,” guitarist Anthony Li explained.

As a result, Action Item planned their own movie premieres at select theaters across the country, complete with photos with the band, a question and answer session and an acoustic performance. Minneapolis was the last of twelve showings of “Until It’s Over,” most of which sold out before the film was even finished.

The documentary featured interviews of the musicians explaining how they met in school and tried a bit too hard to become the next cool local band, from “awful” photo shoots to messing up at their first live show. Nevertheless, they all agreed performing was “the best feeling” anyone could get and kept promoting their music.

The film went on to show the highs and lows of the band’s career over the past few years. At one point, they were all so broke, they spent two days in front of Downtown Disney in Florida selling CDs. Luckily, it paid off, and they left with $300 to get back on the road.

Some of the highlights of their life on the road included opening for a Justin Bieber show in New York in front of 19,000 people; going to Katy Perry’s pool party; hearing three of their songs played on Radio Disney; and working with singer Nick Jonas, who produced the band’s single, “Learn To Fly.”

While it was more informal than most movie premieres, “Until It’s Over” was definitely a fun experience for the audience and the band.

Be sure to check out the music video for the band’s new single, “Last Day Of Summer,” which is currently the #1 music video on MTV.com.

Story continues below advertisement
Leave a Comment
More to Discover

Comments (0)

All Marquette Wire Picks Reader Picks Sort: Newest

Your email address will not be published. Required fields are marked *