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Marquette Wire

The student news site of Marquette University

Marquette Wire

The student news site of Marquette University

Marquette Wire

Broken Yolk forges ahead with expansion plans

Marquette students may have to wait until this summer to shell out a few bucks for breakfast at a second location of The Broken Yolk.

The plans for a new restaurant on 1617 W. Wells St., originally hatched last fall, would bring the popular breakfast hangout, currently located at 2040 W. Wisconsin Ave., closer to the center of campus.

Progress on the plans was delayed over the holidays, but is now back on track, said Jim Gatto, owner of The Broken Yolk.

Gatto submitted architectural plans three weeks ago to the Marquette Center for Real Estate, which approved the designs for renovations to the interior of the building. Gatto said the next step is approval by the Milwaukee Health Department, which will survey the site and make sure designs meet city health codes.

Gatto is eager to start construction on the new location.

“Once all the preliminary paperwork is put to sleep, the actual construction is the easiest part,” Gatto said. He hopes to have the Health Department’s approval sometime in the next three weeks, and start construction by the beginning of April.

Gatto’s goal is to open by the end of the semester, but said construction can be unpredictable and the second restaurant will definitely open by the fall.

The second location, two doors east of Real Chili, will have a slightly different design than the existing Broken Yolk. A handicap-accessible ramp entrance will change the storefront somewhat, and the Wells Street space is about 100 square feet smaller than the existing location.

Gatto said the total architectural and construction costs should be about $150,000.

The new store will open at 8 a.m., not 7 a.m. like the current location, and will stay open until 8 p.m. As a result, Gatto said the new Broken Yolk will add some chicken and steak items to its menu for dinner.

“Our surveys found that there’s not a whole lot of people down there early in the morning,” Gatto said about the new restaurant opening an hour later. “But we’ll let the customers dictate that. We’re very flexible.”

Gatto will work at the new location, while his wife Caroline will take over the existing restaurant. The old location will still be open seven days a week, but will close one hour earlier, at 2 p.m.

With two locations and extended hours, Gatto hopes to see dozens of students lining his restaurants for breakfast, especially on the weekends, which is when he said The Broken Yolk gets most of its business.

Hannah Scovie, a sophomore in the College of Arts & Sciences, and Kyle Stranahan, a sophomore in the College of Business Administration, are both occasional customers of The Broken Yolk. But since both live in Straz Tower, they don’t get to visit the restaurant as often as they’d like.

Scovie and Stranahan said they would stop by the new location if it opens this semester, but both will live in the 2040 Lofts apartment complex next year, so they will likely frequent the existing restaurant.

Gatto hopes The Broken Yolk’s wide-ranging menu will keep business on the sunny side.

“Our menu’s very diverse,” he said. “We pretty much do the whole gamut.”

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