The student news site of Marquette University

Marquette Wire

The student news site of Marquette University

Marquette Wire

The student news site of Marquette University

Marquette Wire

Out Of Order

Super Sunday certainly lived up to its name. Well, in one regard. The game was as exciting as the 3 a.m. show on PBS. But the commercials, now there's a different story. The advertisers got it right this year. Here's a look at the Good, the Bad and the Ugly.

The Good

This isn't the first time I've said it, but: All hail beer! What an amazing lineup of beer commercials. My favorite was the first Bud Light commercial. A seemingly coherent work place turns upside down on a scavenger hunt for beer. It kind of reminded me of the last party I went to. When the beer gets low, fists fly. Same thing here, only in an office setting. Even the boss got rocked. That Bud wasn't for him.

The other Budweiser commercials were good, too — especially the one with the streaking sheep. Come on, what's more entertaining then a sheep in its birthday suit. Leg of lamb anyone?

Moving past beer, Hummer had an amazing commercial. Forget Romeo and Juliet. Godzilla and a monster robot moonlighting is the best love story this side of Howard the Duck and Lea Thompson. (That's a great idea for an Aflac commercial in the future). After nine months of holy matrimony the little bundle of joy is an H3. Ford and Toyota go out of their way to subtly imply their trucks can withstand brutal punishment. And what does Hummer come back with? "Our car is so powerful it's the love child of havoc-wreaking monsters. Beat that!"

The Bad

The Diet Pepsi commercials, 'nuff said. Brown and bubbly? Try flat and lousy. Jay Mohr was horrendous in Jerry McGuire. Who was the hungover Pepsi executive that decided he'd be good at plugging for Diet Pepsi? Jay Mohr couldn't play dead if he was stabbed, and I'm supposed to accept him as an agent. Not happening.

The Jackie Chan thing was alright, but nothing makes up for Jay Mohr. I wrote a three-word letter to Pepsi Monday morning. "No Mohr Jay." (Yes, I'm aware that one has probably been used more than once).

The Ugly

This one showed us why Planters has been the top nut for decades, and will continue to be for centuries. Emerald Nuts took a bad idea, and multiplied it to the 32nd degree. I was with them on Egyptian Navigators. I wasn't on the bandwagon, but I wasn't trying to burn the bandwagon either. Then these people decide to have a word for every letter of Emerald Nuts?

That commercial was an Exceptional Nuisance. I was so mad I got up from the couch, drove to the store and maxed out my credit cards on Planter's peanuts. Then I prayed that it lead to the dismissal of everyone that had a hand in their commercial. Somewhere, Mr. Planter Peanut weeps.

Indeed, it was a Super Sunday. Companies paid exorbitant amounts of money so that I would giggle at a 30-second-slot. God, I love this country.

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