Anyone who has ever ridden in a Marquette LIMO knows there is rarely a dull moment en route. It is safe to assume LIMO drivers (and passengers) have seen it all.

However, they may finally see something new this weekend. The first-ever MU Cash Cab event will take place Friday and Saturday evenings from 7 p.m. to 11 p.m. in one unknown LIMO.

The event is sponsored by Marquette Student Government and conceptualized by Derek Merten, program vice president for MUSG and a senior in the College of Business Administration.

Merten said Marquette’s version of the game will be very similar to the Discovery Channel game show it is based on, hosted by Ben Bailey.

Like in the Discovery Channel version, students who call or flag down the select car will enter thinking they are taking a normal ride, only to be surprised when they discover they’re contestants on MU Cash Cab. During the ride, students will be asked to answer university-centered questions increasing in difficulty as time goes on.

However, MU Cash Cab will differ from the original in a number of ways. While games are ongoing, no other passengers may enter the shared van. While students may work together to solve the trivia, they can only answer up to four questions per ride. If students answer two questions incorrectly, they will be eliminated from the game, but still dropped off at their final destinations.

Like the original show, if contestants lack the knowledge to answer a question, they get either one “shout-out,” which allows them to consult other passengers in the LIMO for advice, or the ability to phone a friend, according to an MUSG press release.

The press release also stated that if students continue to correctly answer questions upon arrival at their final destination, they will then have the opportunity to answer a bonus question worth $10 in MarquetteCASH.

Winning contestants will be awarded anywhere from $5 to $25 in MarquetteCASH, depending on how many questions they answer correctly.

The Facebook page for MU Cash Cab currently shows more than 150 students planning to attend the event.

“The event’s success will be based on the reaction of the student body,” Merten said. “Thus far, there has been an overwhelmingly positive reaction with lots of excitement surrounding it.”

Although the Cash Cab has the potential to be a huge success, student safety issues still had to be considered in planning the event.

Sgt. Daniel Kolosovsky, of the Department of Public Safety, said his job regarding MU Cash Cab is to ensure that all students are protected and properly using the LIMO services over the weekend.

Jim Love, a junior in the College of Communication and MUSG senator, agreed with Kolosovsky, stating that student safety during the event is important.

“MUSG decided to plan this event both to increase student use of our safety resources and to involve DPS in the lives of students in a fun way,” Love said in an email. “It’s a great way to encourage students to take the LIMO at night and to have a ton of fun in the process.”

Love also said he thinks the event will be successful and rewarding, seeing that students have the opportunity to win prizes but also enjoy an entertaining evening aboard the LIMOs.

Amanda Roenius, a junior in the College of Arts and Sciences, echoed Love, and said she thinks the event is unique because it utilizes student safety for entertainment purposes.

“I think it’s a really clever idea and will make students more aware of LIMOs and want to ride them more,” she said.

Roenius also said she thinks the MarquetteCASH prizes will spur students to participate.

“Everyone is game to win money,” she said. “Hopefully we’ll be able to bring it back next year.”