The Cash Cab has driven all over New York City, Chicago, and now Milwaukee.

The weekend of November 11, Marquette University Student Government turned one LIMO van into a game show modeled after the popular Cash Cab show on the Discovery Channel. They hoped it would encourage students to use the LIMO service.

The special LIMO was indistinguishable, and the lucky contestants were clueless upon entering. Students racked their brains as the hosts grilled them with questions, in the hopes of winning MarquetteCASH.

As part of the Tribune’s partnership with Student Media Interactive, SMI reporter Alex Busbee rode along and captured the excitement of the ride.