There is one thing I feel very strongly about – Christmas. Not the holiday itself, but the build up to the big day. That build up starts far too early and I am sick of it. One of my roommates has been singing Christmas carols since Halloween when 99.1 started playing them nonstop. Santa has been set up in Boston Store downtown since September, I saw my first Christmas shopping TV commercials this weekend, Christmas colored M&Ms have been selling in Walgreens for at least a month and the city of Milwaukee set up decorations downtown on Election Day. I long for the good old days when Santa made his first appearance at the end of the Thanksgiving Day parade. That’s the real way to bring in the holiday. He appears in the mall the next day since everyone and their brother is out shopping anyway. What happened to that timeless tradition? Apparently it wasn’t so timeless. The Christmas build up has been getting earlier and earlier each year. I worry that 10 years from now the build up may start in the summer and there may be a whole new meaning to Christmas in July. I know some people out there agree with me because there’s even a song written about it – The Way-Too-Early Christmas Song.
Stop the Christmas Build Up
Lindsay Fiori
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November 17, 2008
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Bob Slobig '79 • Nov 18, 2008 at 9:18 pm
Welcome to the secular version of Advent. I agree wholeheartedly with you that the build-up starts way too early in the year; moreover, the secular Christmas season stops dead in its tracks on December 26. Watch how fast the “light” radio stations abruptly shelve the holiday music and return to their regular playlists then.
These days between Halloween and Thanksgiving are the secular culture’s Advent season, the build-up to the big holiday.
In the Church’s year, the Christmas season begins on December 25, and it lasts for a while into January, because it’s too big to celebrate in one day. We have four weeks of Advent before Christmas, a deliberate time of emptiness where we notice the longing in our hearts.
The secular culture does much the same thing, but the culture observes it right now, and it does it for a different reason: retail sales. As far as the culture is concerned, after Thanksgiving, it’s Christmas, and that means consumption.
It’s up to us to celebrate what Christmas really is, and to transform the culture.