MU Radio's 72-Hour-Rock-A-Thon will kick-off at 7 p.m. Wednesday in the second floor of the AMU. The Rock-A-Thon will benefit the Milwaukee Rescue Mission, an outreach shelter for the homeless located at 830 North 19th Street.,”Students can join Marquette Radio this week for 72 hours of Jimmy John's giveaways, Milwaukee sports raffles and, of course, rockin' out for a good cause.
Marquette Radio's 72-Hour-Rock-A-Thon will kick off at 7 p.m. Wednesday in the second floor of the Alumni Memorial Union. The Rock-A-Thon will benefit the Milwaukee Rescue Mission, an outreach shelter for the homeless located at 830 N. 19th St.
"We feel that this event fulfills the Jesuit ideals Marquette stands for," said Matt Montgomery, College of Communication junior and Marquette Radio general manager. "Since the Milwaukee Rescue Mission is so close to Marquette's campus, this is an especially great event for community awareness."
According to Montgomery, the event will continue until 7 p.m. Saturday, coinciding with the start of the men's basketball at the Bradley Center.
Brian Henry, College of Communication junior, sports director for Marquette Radio and one of the Rock-A-Thon organizers, said there will also be other remote locations on campus, including McCormick Hall and The Brew Bayou, where students can donate money or bid on a variety of sports memorabilia.
Peter Lillis, assistant music director at Marquette Radio and College of Business Administration junior, said Friday's events include a Guitar Hero tournament from 5 p.m. to 7 p.m. in Johnston Hall 416 and a live broadcast of an acoustic performance at the Annex from 7 p.m. to 9 p.m.
"We were recently very lucky to receive $12,000 in brand-new remote broadcasting equipment," Henry said. "Not only has this enhanced MU Radio as a whole, but it's also perfect for this event."
Montgomery said as far as he knows, this is the first time the station has done any large-scale benefit event.
"Our hope for the Rock-A-Thon is that students become more aware of MU Radio and that they get excited about this event," he said, adding that if this event goes well, he would like to see Marquette Radio do something like this every year.
Johanna Larson, Marquette Radio's promotions director and sophomore in the College of Communication, said she is confident that as long as the word gets out, the Rock-A-Thon will be a success.
"The Milwaukee Rescue Mission is a great organization," Larson said. "Any profit we can make for them is good profit."
Students interested in donating have a variety of options, Lillis said. Options include donating at the remote locations, calling in to the radio station and pledging or stopping by Marquette Radio's Johnston Hall studio and dropping off a donation.
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